Redtube News

RedTube’s Black Friday Stats

Every year millions of Americans gather around the dining table, to feast and to give thanks for everything they have. Then, around 2am on Friday morning, they pack into the car, and drive over to the mall- at which point, they proceed to stomp over men, women and small children for the latest edition Vizio 55-inch 4K TV (at a highly discounted price, of course). This very special Friday is otherwise known as Black Friday, and our friends at FHM were curious to see how RedTube users, traffic and searches would be affected by it- if at all.


Thanks to our anonymized interest data provided by our analytics software, we are able to identify site users based on their interests and shopping preferences this season. This allows us to offer-up more insights on how and why our site is affected. Given Black Friday is the honorary Holiday season kick-off date, it makes sense that the number one category RedTube users are shopping for is “Holiday & Seasonal” items, with a +116% increase in interest. Followed by “Autos & Vehicles” with an in-market interest increase (say that 10 times fast) of +95%, close behind that is “Televisions” and “Kitchen appliances” at +90% and +87%. Could be explained by the fact that usually, these are the items that get marked-down the most. At the bottom of the list is “Men’s Apparel”, “Computers” and “Swimwear” with an increase between +32% and +34%.


Search terms on RedTube that noticed an increase during Black Friday include “Black Friday” which went up by +991%, “Shopping” (+204%), “Mall” (+155%) and finally “Changing Room” and “Dressing Room” which jumped up in the top searched list by +92% and +90% (respectively). With everyone in the retail spirit, these are all terms that clearly tie back to Black Friday so we are not surprised to see an increase there. Some other search terms that saw a more unusual and unexpected increase in popularity include “Rich” (+48%), “Pay Debt” (+46%) and “Fast Food” (+41%). Users may be stressed about some bills they racked up throughout the day, hopefully they found solace on the site.



If we deep dive into the more obvious Black Friday related searches, terms that experienced a high search rate include “Walmart”, “Shopping”, “Mall”, “Changing Room” and of course “Black Friday”. During the two weeks leading up to, and following Black Friday, “Walmart” got the highest number of searches, up +231% on Black Friday, compared to the average. Next in line was  “Mall” (+186%) followed by “Shopping” (+118%).  Strangely enough, “Black Friday” peaked on December 5th (after the big day had passed) at +85%. The peak on November 27th for all of these terms could be explained by the mere fact that people are travelling for the holiday. Once they’ve arrived at their destination and have stuffed themselves full of leftover turkey, traffic to our site skyrockets right back up, before they head home.













Some other searches that experienced an increase include terms relating to our Ebony content. For example, “Big booty black girl”, “Black couple” or “Black sex”, which all saw significant rises. These could be explained simply by the fact that users were inspired by the shopping holiday and are found other (more creative) ways to incorporate it into their searches.



Throughout the day traffic came through the site on all types of devices, as per usual. An interesting note to mention is that between 2am and 5am, traffic on all devices (desktop, tablet and phone) dipped significantly, compared to average traffic rates during this timeframe. Traffic from tablets dropped – 27%, desktops were down -10% and phones, by -24%. Usually shopping begins at that time on Black Friday, so this could be why the traffic is so low. Traffic rates pick right back up around noon, possibly when user have decided they spent enough and need to blow off some steam.  The biggest increase at that time comes from users on phones (+25%) and tablets (+33%), it’s possible these users just couldn’t wait to get home…



On Black Friday users from Wyoming, Colorado, California and Virginia (to name a few) had to set some priorities for themselves and it seems that time with family and friends, shopping or “other”, took precedence over visiting RedTube. Traffic in these states, dropped anywhere from -11% to -2%.  Arkansas, Indiana and Utah are filled with loyal users however, whose viewership on Black Friday actually increased (+19%, +18% and +17% respectively).



Let us know what’s on your shopping list this holiday season in the comments below. If this wasn’t quite your jam, take a look at some of our other articles here.

Share this Story


  1. avatar

    Business Strategies

    23 Jul 2018 at 11:21 am

    Whats up very nice blog!! Guy .. Beautiful .. Amazing .. I will bookmark your site and take the feeds also¡KI’m satisfied to find so many helpful information here within the publish, we need develop extra strategies in this regard, thanks for sharing. . . . . .


  2. avatar

    Starting a Business

    23 Jul 2018 at 5:22 am

    naturally like your web-site but you need to test the spelling on several of your posts. Several of them are rife with spelling problems and I to find it very bothersome to tell the truth nevertheless I¡¦ll definitely come again again.


  3. avatar

    Business Ideas

    23 Jul 2018 at 5:17 am

    It¡¦s truly a nice and helpful piece of information. I am satisfied that you simply shared this helpful information with us. Please keep us up to date like this. Thanks for sharing.


  4. avatar

    Business Communication

    23 Jul 2018 at 5:15 am

    Thank you for another magnificent article. Where else may just anyone get that type of info in such a perfect means of writing? I’ve a presentation subsequent week, and I’m at the look for such information.


  5. avatar

    Business Engineering

    23 Jul 2018 at 5:12 am

    Excellent blog here! Also your web site loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as quickly as yours lol


  6. avatar

    22 Jul 2018 at 4:15 pm

    Hello my friend! I wish to say that this post is amazing, great written and include approximately all significant infos. I¡¦d like to see more posts like this .


  7. avatar

    22 Jul 2018 at 11:10 am

    I as well as my pals happened to be examining the great tips located on the website and then unexpectedly came up with an awful feeling I had not thanked the web site owner for them. These young men had been as a result warmed to read all of them and have now very much been tapping into those things. Appreciation for getting really kind and also for going for some brilliant themes most people are really wanting to understand about. Our honest regret for not expressing gratitude to sooner.


  8. avatar

    22 Jul 2018 at 9:56 am

    hey there and thank you for your info – I’ve certainly picked up something new from right here. I did however expertise some technical issues using this website, as I experienced to reload the site many times previous to I could get it to load properly. I had been wondering if your web hosting is OK? Not that I am complaining, but slow loading instances times will often affect your placement in google and could damage your high-quality score if ads and marketing with Adwords. Well I’m adding this RSS to my e-mail and could look out for much more of your respective interesting content. Make sure you update this again very soon..


  9. avatar

    22 Jul 2018 at 9:29 am

    I am so happy to read this. This is the kind of manual that needs to be given and not the random misinformation that’s at the other blogs. Appreciate your sharing this best doc.


  10. avatar

    22 Jul 2018 at 8:33 am

    You actually make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and extremely broad for me. I’m looking forward for your next post, I will try to get the hang of it!


  11. avatar

    Flavia Jeanjacques

    21 Jul 2018 at 2:34 am

    I willI’ll right awayimmediately take hold ofgrabclutchgraspseizesnatch your rssrss feed as I can notcan’t in findingfindto find your emaile-mail subscription linkhyperlink or newslettere-newsletter service. Do you haveyou’ve any? PleaseKindly allowpermitlet me realizerecognizeunderstandrecogniseknow so thatin order that I may justmaycould subscribe. Thanks.


  12. avatar

    Kathleen Degado

    20 Jul 2018 at 1:21 pm

    An additional issue is that video games are usually serious in nature with the major focus on knowing things rather than leisure. Although, there is an entertainment factor to keep your children engaged, each one game will likely be designed to work with a specific experience or area, such as instructional math or science. Thanks for your write-up.


  13. avatar

    Hank Laderer

    19 Jul 2018 at 8:28 pm

    Wonderful article! This is the type of information that are supposed to be shared around the net. Shame on the search engines for no longer positioning this publish higher! Come on over and discuss with my web site . Thank you =)


  14. avatar

    clothing stores

    19 Jul 2018 at 5:51 pm

    It¡¦s actually a cool and useful piece of information. I am satisfied that you shared this helpful information with us. Please keep us informed like this. Thank you for sharing.


Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

New: RedTube in Pусский & Italiano!

RedTube already offers a wide variety of language ...