Redtube News

RedTube’s Black Friday Stats

Every year millions of Americans gather around the dining table, to feast and to give thanks for everything they have. Then, around 2am on Friday morning, they pack into the car, and drive over to the mall- at which point, they proceed to stomp over men, women and small children for the latest edition Vizio 55-inch 4K TV (at a highly discounted price, of course). This very special Friday is otherwise known as Black Friday, and our friends at FHM were curious to see how RedTube users, traffic and searches would be affected by it- if at all.


Thanks to our anonymized interest data provided by our analytics software, we are able to identify site users based on their interests and shopping preferences this season. This allows us to offer-up more insights on how and why our site is affected. Given Black Friday is the honorary Holiday season kick-off date, it makes sense that the number one category RedTube users are shopping for is “Holiday & Seasonal” items, with a +116% increase in interest. Followed by “Autos & Vehicles” with an in-market interest increase (say that 10 times fast) of +95%, close behind that is “Televisions” and “Kitchen appliances” at +90% and +87%. Could be explained by the fact that usually, these are the items that get marked-down the most. At the bottom of the list is “Men’s Apparel”, “Computers” and “Swimwear” with an increase between +32% and +34%.


Search terms on RedTube that noticed an increase during Black Friday include “Black Friday” which went up by +991%, “Shopping” (+204%), “Mall” (+155%) and finally “Changing Room” and “Dressing Room” which jumped up in the top searched list by +92% and +90% (respectively). With everyone in the retail spirit, these are all terms that clearly tie back to Black Friday so we are not surprised to see an increase there. Some other search terms that saw a more unusual and unexpected increase in popularity include “Rich” (+48%), “Pay Debt” (+46%) and “Fast Food” (+41%). Users may be stressed about some bills they racked up throughout the day, hopefully they found solace on the site.



If we deep dive into the more obvious Black Friday related searches, terms that experienced a high search rate include “Walmart”, “Shopping”, “Mall”, “Changing Room” and of course “Black Friday”. During the two weeks leading up to, and following Black Friday, “Walmart” got the highest number of searches, up +231% on Black Friday, compared to the average. Next in line was  “Mall” (+186%) followed by “Shopping” (+118%).  Strangely enough, “Black Friday” peaked on December 5th (after the big day had passed) at +85%. The peak on November 27th for all of these terms could be explained by the mere fact that people are travelling for the holiday. Once they’ve arrived at their destination and have stuffed themselves full of leftover turkey, traffic to our site skyrockets right back up, before they head home.













Some other searches that experienced an increase include terms relating to our Ebony content. For example, “Big booty black girl”, “Black couple” or “Black sex”, which all saw significant rises. These could be explained simply by the fact that users were inspired by the shopping holiday and are found other (more creative) ways to incorporate it into their searches.



Throughout the day traffic came through the site on all types of devices, as per usual. An interesting note to mention is that between 2am and 5am, traffic on all devices (desktop, tablet and phone) dipped significantly, compared to average traffic rates during this timeframe. Traffic from tablets dropped – 27%, desktops were down -10% and phones, by -24%. Usually shopping begins at that time on Black Friday, so this could be why the traffic is so low. Traffic rates pick right back up around noon, possibly when user have decided they spent enough and need to blow off some steam.  The biggest increase at that time comes from users on phones (+25%) and tablets (+33%), it’s possible these users just couldn’t wait to get home…



On Black Friday users from Wyoming, Colorado, California and Virginia (to name a few) had to set some priorities for themselves and it seems that time with family and friends, shopping or “other”, took precedence over visiting RedTube. Traffic in these states, dropped anywhere from -11% to -2%.  Arkansas, Indiana and Utah are filled with loyal users however, whose viewership on Black Friday actually increased (+19%, +18% and +17% respectively).



Let us know what’s on your shopping list this holiday season in the comments below. If this wasn’t quite your jam, take a look at some of our other articles here.

Share this Story


  1. avatar

    Health and Fitness

    23 Apr 2018 at 7:37 am

    Usually I do not learn post on blogs, but I wish to say that this write-up very pressured me to check out and do so! Your writing taste has been amazed me. Thank you, very great post.


  2. avatar

    Health and Fitness

    23 Apr 2018 at 6:18 am

    Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a little bit, but other than that, this is magnificent blog. An excellent read. I will certainly be back.


  3. avatar

    Health and Fitness

    23 Apr 2018 at 5:37 am

    I’ve recently started a website, the info you offer on this website has helped me greatly. Thank you for all of your time & work. “‘Tis our true policy to steer clear of permanent alliances with any portion of the foreign world.” by George Washington.


  4. avatar


    23 Apr 2018 at 4:53 am

    Very interesting info !Perfect just what I was looking for! “…obstacles do not exist to be surrendered to, but only to be broken.” by Adolf Hitler.


  5. avatar

    Vegan Restaurant

    23 Apr 2018 at 1:34 am

    you’re actually a good webmaster. The web site loading pace is amazing. It seems that you are doing any unique trick. In addition, The contents are masterpiece. you have performed a magnificent task on this matter!


  6. avatar

    Venture Capital Fund

    23 Apr 2018 at 1:30 am

    Thank you for the sensible critique. Me and my neighbor were just preparing to do some research about this. We got a grab a book from our area library but I think I learned more clear from this post. I’m very glad to see such wonderful information being shared freely out there.


  7. avatar

    Graphic Design Services

    23 Apr 2018 at 1:24 am

    Thank you a bunch for sharing this with all of us you really know what you are speaking approximately! Bookmarked. Please additionally talk over with my website =). We may have a link alternate contract between us!


  8. avatar

    Budget Travel Deal

    23 Apr 2018 at 1:19 am

    Good day very nice site!! Guy .. Beautiful .. Superb .. I will bookmark your web site and take the feeds additionally¡KI am happy to search out numerous useful info right here in the post, we need work out more techniques on this regard, thanks for sharing. . . . . .


  9. avatar

    Health and Fitness

    23 Apr 2018 at 12:21 am

    Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I get actually enjoyed account your blog posts. Any way I’ll be subscribing to your feeds and even I achievement you access consistently fast.


  10. avatar

    Health and Fitness

    22 Apr 2018 at 11:45 pm

    Awsome article and straight to the point. I don’t know if this is actually the best place to ask but do you people have any thoughts on where to get some professional writers? Thanks in advance 🙂


  11. avatar

    Health and Fitness

    22 Apr 2018 at 11:28 pm

    I truly appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thanks again!


Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

RedTube Supports The #AskFirst Campaign Against Revenge Porn

Leading Adult Website Youporn has announced a partnership ...