In the past, Disney studios has had to change their movie titles in different geographic areas for a number of reasons. When the studio released their latest film “Moana” they probably never anticipated having to change the title in Italy for this reason; seems as though the name of a late Italian pornstar (Moana Pozzi) resembles that of the hero from the animated movie. In order to avoid people landing on Moana Pozzi when they google search the animated character “Moana”, Disney decided to swap the title to “Oceania” in Italy. We’ve partnered with FHM to see how Redtube traffic and searches are being affected.
After remaining at a pretty steady rate since beginning of November, we’ve noticed searches for the late pornstar increased drastically beginning November 13th up until the 18th, when they peaked (+436%). This very well could be related back to the fact that people who ran a quick google search of the animated movie pulled up some interesting results. Leaving users with curious thoughts, which lead them (inevitably) to our site.
The highest number of searches came from Italy. Being that Moana Pozzi was a popular Italian pornstar, it is very possible that following all the press attention the animated movie received over the last few weeks, Italians were feeling nostalgic about the late star, and decided to look her up for old times’ sake. The U.S of A, Poland and Brazil were not too far behind Italy in terms of searches. This leads us to believe that they too, may have felt a deep connection to Moana.
We hope you enjoyed our latest post. Have any comments? Feel free to share your thoughts below.