In 2012 after winning the silver medal at the London Summer Olympic games, McKayla Maroney blew up the internet with her “not impressed” face. Now, she has every one talking – including RedTube, but not for her athletic abilities.
Although Maroney already had a pretty high number of searches to beging with, after posting a video of herself in a thong on Instagram over the weekend, searches for the Olympian on RedTube peaked on Monday. You can see that immediately after the story broke on Friday, searches started to pick up. Saturday they were up by 65%, by Sunday they had increased by 730% and on Monday they increased by 873%, reaching their peak.
Searches for Maroney were most popular among 18-24 year olds and 35-44. Users 45+ had zero interest in the Olympic medalist, in fact searches among these users actually dropped. By looking at the heat map of the U.S.A, you can see that her home state of sunny California is mildly interested in what they can find on the site for “McKayla Maroney” (searches for Maroney were up 38%) while states in the North East and Central US showed an increase in search popularity. Rhode Island had the highest increase in searches (+45%) followed by New Hampshire (42%). The South East showed little to no interest in McKayla however. States like Florida, South Carolina and Georgia had some of the lowest search increases in the U.S.